Jimmy Donaldson, also known as Mr. Beast, is the world’s biggest YouTuber. 234 million people have subscribed to Mr. Beast on YouTube. With billions of viewers on YouTube, Mr. Beast also has a huge following on micro-blogging site X (Twitter).
Now Mr. Beast has revealed that he has earned 2.5 lakh dollars (roughly two crore rupees) through a video shared on X.
Earlier, the American YouTuber had come forward against X. Mr. Beast said that under Elon Musk, the social media platform does not care about directly posting new content, and that creators receive little in the way of ad revenue. He also said that the situation is no different even if the shared videos get a billion views.
But Mr. Beast announced that he would be sharing an old video on X as an experiment because he was curious to see how much ad revenue he could get from it. The video went viral and received 155 million views. Later, he also shared a screenshot of how he earned 2.63 lakh dollars through that video.
$1 Car vs $100,000,000 Car!!!
I’m curious how much ad revenue a video on X would make so I’m reuploading this to test it. Will share ad rev next week pic.twitter.com/amSSmddFht
— MrBeast (@MrBeast) January 15, 2024
At the same time, Mr. Beast stated that others may not receive the income he received. Taking advantage of the attention Mr. Beast’s video was getting with millions of fans, advertisers were stuffing their ads into it.
MY FIRST X VIDEO MADE OVER $250,000!
But it’s a bit of a facade. Advertisers saw the attention it was getting and bought ads on my video (I think) and thus my revenue per view is probably higher than what you’d experience pic.twitter.com/nViVpZbWBb
— MrBeast (@MrBeast) January 22, 2024
X has struggled to make money since Elon Musk took over in late 2022. Many advertisers had left X in protest of Musk’s approach, which allowed everyone to have more freedom of expression than other social media. In addition to this, many industry experts and commentators were closely watching Mr. Beast’s ‘experiment’ as traffic to the site dropped drastically.
Elon Musk introduced several new features to the platform in an effort to attract people and increase engagement — including new premium subscription plans and sharing ad revenue with content creators.